NAME:
Courtney LaPorta
EMAIL:
claporta@mail.roosevelt.edu
ANTICIPATED GRADUATION DATE:
December 2020
HOMETOWN:
Streamwood, IL
WHY YOU CHOSE ROOSEVELT:
I received academic scholarships.
MAJOR/MINOR:
I am majoring in Integrated Marketing Communications (IMC).
WHY YOU CHOSE THIS MAJOR/MINOR:
I was undecided about whether to major in marketing or advertising because I was interested in both. Roosevelt’s IMC major includes marketing, advertising, and public relations and teaches how all three are together in developing one key strategy.
DREAM JOB AND WHY:
Creative department at Leo Burnett because I enjoy the development process of creating an advertising campaign and I admire the content that this advertising agency creates.
EXTRACURRICULARS:
During the academic year I work on-campus as a librarian assistant in the Roosevelt library. During the summer and over winter break I am a dining supervisor at Friendship Village in Schaumburg, IL.
INTERNSHIP:
I am a social media intern for Roosevelt’s Gage Gallery.
FAVORITE COURSE TAKEN AT ROOSEVELT AND WHY:
Media Writing taught by Prof. Bruce Boyer. I learned to create campaigns that include all three IMC disciplines and how to copywrite. Prof. Boyer taught me the process of trial and error when it comes to creating campaigns. I learned that you might have to create 50-100 taglines before you get it right and even then, you might have to start the process over again. As students we assume that failure is bad, but this course taught me that failure is to be expected because it is part of the process, and you must keep going until you get it right.
“GOING TO CRUSH THIS EXAM” PUMP-UP SONG:
“Mr. Brightside” by the Killers (Que Cameron Diaz in The Holiday)
STUDY BREAK GUILTY PLEASURE:
Watching an episode of The Real Housewives.
BOOK YOU’D RECOMMEND READING BEFORE GRADUATION:
Educated by Tara Westover
FAVORITE QUOTE:
“I still remember the days I prayed for the things I have now.” – Unknown
PEOPLE WOULD BE SURPRISED TO KNOW THAT:
I am a twin (His name is Mario and he is a travel manager for Portillos, where he goes across the country to open new locations and has been in their commercials).
ADVICE FOR INCOMING STUDENTS:
Take advantage of the Learning Commons and have a writing tutor work with you on papers before you turn them in. Apply for on-campus jobs a month before the new school year starts to have time to interview and accept a position before classes start.
FAVORITE SPOT AT ROOSEVELT:
The Murray-Green Library (the view of the lake at 7:30 a.m. is something every student should see at least once).
FAVORITE SPOT IN CHICAGO:
Anywhere on West Randolph Street in the West Loop. Best restaurants for brunch with the girls or date night. I highly recommend Bar Siena and Little Goat.
CAUSE I AM PASSIONATE ABOUT:
The Homeless Period Project. Living in Chicago, we walk by homeless women every day and rarely think how they get their feminine products. I watched a documentary a few years ago about what women living on the streets do during their menstrual cycle and the options that they choose can lead to serious medical issues. The Homeless Period Project provides “period packs” for women who are living on the streets, because every woman should have access to feminine products.
LAST MOVIE YOU WATCHED:
Booksmart
WHAT I WISH I KNEW BEFORE COMING TO COLLEGE:
How to study smarter. It took me half-way through my first semester of college to discover which method works best for me. If you’re like me, re-reading class notes or the textbook is not enough. I use Quizlet to take practice tests and it has helped me tremendously.
