Huuuuuge thanks to my dear friend Kim Dewdney for connecting us with the Labour Party of Tooting (South London) who took us into their war offices at the height of the General Election! We met their staff, and learned
-how they use polling data to target their digital and canvassing message (some of the aggregated info we got to see was strictly top secret! – no photos allowed!)
-how they decide when to visit each ward,
-how they know who thier most likely voters are
-who they most likely won’t waste time trying to convince
-where they feel most vulnerable and to whom
Then we hit the streets of Tooting seeing how they contact voters! We learned that canvassing is hard work, and, in such a short election, is not about changing minds, but simply getting out the vote. Like the Dems in the US, Labour voters tend to get suppressed a bit more readily than Tory voters. So, reminding folks about postal voting, helping them get to the polls if they need that help, and reminding them why it is important!
For many of us, it was our first taste of a real residential area – and since Tooting seems destined to gentrify now that Fodor’s has decided it’s one of the coolest places on earth -we felt very lucky to spend some time among its residents.